![Transformation of the Media Investment Industry [2017]](https://anthonygiordano.me/wp-content/uploads/2017/04/Untitled-design-65.png)
Transformation of the Media Investment Industry [2017]
Marketing Principle for Growth GROWTH: To maximize performance, identify where value is created and acquire those resources. GROWTH: For media investment, technology has driven a change from buying scale and relationships to scale and application of data. MORE PRINCIPLES The Media Investment Industry The Media Investment Industry accounted for $542 billion in marketing budget globally […]