Month: January 2021

Undervaluing Trust in Marketing Cost Companies $104 Billion

Marketing Principle for Strategy STRATEGY: The core goal of marketing is to build trust between a business and its intended audience. Build trust explicitly and implicitly through every connection point with customers and prospective customers. MORE PRINCIPLES Marketing is a $1.2 Trillion+ industry globally. Companies spend on average 11% of total revenue on marketing and CMOs expect marketing spending […]

Why is Voice Search the new Keyboard?

marketing Principles for Innovation INNOATION: Innovative technologies are positioned to succeed when they receive investment of time and funding from organizations, creators and consumers. INNOATION: Early adopter brands gain an advantage in new tech through first-hand experimentation. MORE PRINCIPLES “Hello?” Did you hear that? It’s yourself, communicating with.. Yourself.  Your brain didn’t type it, you […]

Building Loyalty with the Disaffected

Marketing Principles for Loyalty LOYALTY: Most customers are light buyers who are not advocates or detractors. They are disaffected. LOYALTY: To increase loyalty, use social proof and memberships. MORE PRINCIPLES Recently, I heard Aaron Sullivan give a talk on his book The Disaffected: Britain’s Occupation of Philadelphia During the American Revolution. As a semi-avid fan […]

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