About

I enjoy building brands and growing businesses, which I have done for companies ranging from early-stage startups to venture-backed growth-stage companies to Fortune 100 companies.

Currently leading all OurBus Marketing as part of the Senior Leadership team, I spearheaded team restructuring, brand story development, product development and investment optimization, shifting customers to our app, reducing CAC & increasing revenue. Over the past 5 years, I have worked primarily remotely and done extensive research on transitioning from an in-office environment to virtual, which has been vital to productivity and communication.

I was part of the team that launched ParkYou!, a community-based mobile platform that enables urban drivers to instantly find street parking. From the November 2018 launch, we grew it to 1,300+ highly-engaged members.

Previously, led Marketing for Vegberry a Direct to Consumer (DTC) and B2B CPG Food company from its inception to 60+ employees, leading all aspects of brand creation, growth and the launch of the ecommerce platform.

I contributed to the growth of MEC MENA at a time when it increased from 85 to 150+ employees. While overseeing strategic planning and implementation of Nestle brands’ media investment, I started 2 cross-agency teams in innovation and awards. I’m fortunate to have worked with an excellent team whose work was recognized by M&M Global, Lynx, Festival of Media, WPP and the Internationalist.

Outside of work, yet interconnected with it, I enjoy traveling, volunteering and fitness, especially if they can be done at the same time. I completed the first-ever Dubai Desert Warrior as well as the 72k Wadi Bih, the Spartan Race and Tough Mudder, all team obstacle course challenges that raise money for charity. I’m a 1st Dan Black Belt in Seibukan Shorin Ryu Karate and traveled to 50+ countries.

I have an MBA from Brown University and IE Business School and graduated with honors from Villanova University, with a major in Marketing and minor in Cognitive Science.