customer marketing Archives - Principles of Growth

Why is Voice Search the new Keyboard?

Posted in Customer Experience, Ecommerce / Voice Commerce

marketing Principles for Innovation INNOATION: Innovative technologies are positioned to succeed when they receive investment of time and funding from organizations, creators and consumers. INNOATION: Early adopter brands gain an advantage in new tech through first-hand experimentation. MORE PRINCIPLES “Hello?” Did you hear that? It’s yourself, communicating with.. Yourself. Your brain didn’t type it, you […]

Building Loyalty with the Disaffected

Posted in Brand Strategy, Customer Marketing

Marketing Principles for Loyalty LOYALTY: Most customers are light buyers who are not advocates or detractors. They are disaffected. LOYALTY: To increase loyalty, use social proof and memberships. MORE PRINCIPLES Recently, I heard Aaron Sullivan give a talk on his book The Disaffected: Britain’s Occupation of Philadelphia During the American Revolution. As a semi-avid fan […]