Author : AG

Hi, I'm Anthony, welcome to my site. I've helped build businesses through marketing for diverse companies (startup, agency, consultancy, Fortune 100) and roles (marketing, growth, business development, media). They all connect on a path of building trust between people and businesses, continually pushing my own boundaries and those of the companies I work with, and finding balance in work and life.

Undervaluing Trust in Marketing Cost Companies $104 Billion

Marketing Principle for Strategy STRATEGY: The core goal of marketing is to build trust between a business and its intended audience. Build trust explicitly and implicitly through every connection point with customers and prospective customers. MORE PRINCIPLES Marketing is a $1.2 Trillion+ industry globally. Companies spend on average 11% of total revenue on marketing and CMOs expect marketing spending […]

Why is Voice Search the new Keyboard?

marketing Principles for Innovation INNOATION: Innovative technologies are positioned to succeed when they receive investment of time and funding from organizations, creators and consumers. INNOATION: Early adopter brands gain an advantage in new tech through first-hand experimentation. MORE PRINCIPLES “Hello?” Did you hear that? It’s yourself, communicating with.. Yourself.  Your brain didn’t type it, you […]

Building Loyalty with the Disaffected

Marketing Principles for Loyalty LOYALTY: Most customers are light buyers who are not advocates or detractors. They are disaffected. LOYALTY: To increase loyalty, use social proof and memberships. MORE PRINCIPLES Recently, I heard Aaron Sullivan give a talk on his book The Disaffected: Britain’s Occupation of Philadelphia During the American Revolution. As a semi-avid fan […]

How much should be invested in building the brand?

Marketing Principle for Growth GROWTH: Long-term growth is optimized by a mix of Brand and Promotional communications. 62% brand is a general benchmark, which should then be refined for each brand. MORE PRINCIPLES In the last 10 years, marketers have shifted budgets from brand building activities to direct response promotions. Perceived short customer journeys of […]

Transformation of the Media Investment Industry [2017]

Marketing Principle for Growth GROWTH: To maximize performance, identify where value is created and acquire those resources. GROWTH: For media investment, technology has driven a change from buying scale and relationships to scale and application of data. MORE PRINCIPLES The Media Investment Industry The Media Investment Industry accounted for $542 billion in marketing budget globally […]

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