![Your Brand is a MYTH [4 insights from Sapiens to create a powerful one]](https://anthonygiordano.me/wp-content/uploads/2021/02/Brand-Strategy-from-Sapiens.jpg)
Your Brand is a MYTH [4 insights from Sapiens to create a powerful one]
Marketing Principles for Brand BRAND: A brand is a myth that exists in the inter-subjective reality of people who know about it. BRAND: To build a powerful brand, you have to live the brand yourself, be distinct and unique, connect with a higher purpose and create a shared understanding of it. MORE PRINCIPLES What is […]